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This short list of do's and don'ts gives you an idea about how I design websites
DO DON'T
use my own ISPs use other peoples ISPs !
use PHP use ASP, PERL
provide 2 website stats use Google Analytics
use Google mapping use Multimap or similar
use CSS provide A+ - it is CTRL+ in browser
provide a contact form use email addresses
test the site in 6 browsers use other peoples pictures
ensure navigation works with touch screens change styles between pages
test with a text browser use sound
offer CM in plain / rich / pre-format squarize thumbnails
ensure buttons in a fixed position crop artwork
use a fixed format use image toolbars
use a simple layout use non std icons without title
treasure page content above the waterline use adverts
prefer a centered page use long lines
use 1024x768 pixels as current most used use horizontal scroll bar
try to work to 3 clicks max to drill down allow pop-ups, except user clicked ones
display where you are in the site use commercial templates
insist on single menu use mixed drop downs
open 3rd party links in new window use frames
use random selected pix animate except marquees
use MySQL use FLASH
use image hotspots use javaScript
provide user uploaded pix management use AJAX
make auto thumbnails re-direct home page
prefer zero top margin use an ENTER/splash page
provide logo home link  
use hovers  
SEO for Google only  
submit URL to Google only  
use Google places  
verify at Google  
use styled forms  
use layers  
use SiteMap.xml  
use image alt  
optimize site image sizes  
put META description on every page  
use limited keywords incl locals  
use robots.txt  
use favicon.ico + link  
use geo-tags  
use sessions  
use captcha style form protection  
show owners address in the website  
use expires to get refreshes  
use DOC TYPE  
use mostly transitional HTML  
use RATING  
use COPYRIGHT  
prefer visible links  
like to add the WEBMASTER  
use single source data  
encourage reciprocal linking  
suggest we collect emails  
prefer user colour & layouts  
   
  I find this list of guidelines very useful when reviewing a site plan